Changsha offline experience store

The marketing center is the department in charge of product marketing in an enterprise. It is responsible for the management of discovering consumer demand, product positioning, leading product development, price strategy and competition, channel management, promotion, organization and daily management of department, marketing strategy planning and strategy execution.

Marketing center exists relative to manufacturing center and r&d center. Marketing center, r&d center and manufacturing center constitute an iron triangle of enterprise or organization. They have both division of labor and coordination: r&d is the cause, production is the result, and marketing runs through the whole process, both cause and effect.

Be responsible for narrowing the psychological distance between products, channels and consumers; The sales department is the executive department of the marketing center, which is responsible for shortening the physical distance between products, channels and consumers. The customer service department is the logistics department of the marketing center, responsible for all kinds of support work for customers (consumers) and the entire marketing center.